2024’s Top pastry and baking Consumer expectations
Let’s explore some of the top pastry and baking consumer expectations that will take center stage throughout 2024!
As we embark on a new year, we are eagerly anticipating the coming months in the world of pastry trends. From innovative flavors and textures to an increase in the usage of clean labels and plant-based ingredients, let’s explore some of the top pastry and baking consumer trends that are expected to take center stage throughout 2024!
Health and wellness take center stage.
To start about the 2024’s top pastry and baking consumer expectations, we can say that consumers are increasingly looking for healthier options in their baked goods. Because of this, we can expect to see a continued rise in the popularity of gluten-free, low-sugar, and low-carb products. Of course, people will still allow themselves little moments of indulgence. And what better way to do that than with a delicious pastry? Overall, we are seeing that most consumers have their health top-of-mind. In line with this, we want to focus on incorporating wholesome, hearty, all-natural ingredients such as grains, nuts, and seeds. They are rich in protein, fiber and help boost the nutritional value of sweet treats without compromising their indulgent characteristics. Likewise, fruits and fruit-based products are often perceived as healthier options, while still providing a sweet treat. Lean more into our fruit-based offerings to capture those customers who want to treat themselves while also keeping health top-of-mind.
At Pastry Star, we specialize in products with clean ingredient labels. This means that we strive to keep our product ingredient lists as natural as possible. On top of that, our products who are minimally or completely unprocessed. By eliminating the use of artificial flavors, preservatives, or chemical additives, we keep our products as naturally nutrient-rich as possible. In other words, we want to give healthier choices to our customers but without compromising the taste. From fillings and jams to pastry mixes, our clean label products have an ingredient list you can be proud of and understand. You shouldn’t have to choose between deliciousness and health.
Plant-based ingredients are still having their moment.
Still concerning 2024’s Top pastry and baking consumer expectations, one of the most significant trends in the pastry world has been the increasing popularity of plant-based desserts. With more consumers adopting a vegan diet, there’s a growing demand for vegan-friendly baked goods. As this trend has been steadily on the rise for many years now, food and beverage companies have begun to adapt and. The whole industry has evolved to produce innovative plant-based pastries. These baked goods are just as tasty and now just as readily available as their non-vegan counterparts.
Through the creative use of plant-based alternatives to dairy and other animal-based products typically used in baked goods, pastry chefs have learned how to create similar textures and flavors with vegan ingredients. The variety of plant-based milk alternatives continues to expand. As well as the creativity in ingredient substitutions seems to know no bounds. For example, you can even use the liquid from a can of chickpeas to substitutes eggs. You just have to whip it up to make the best chocolate mousse you have ever tasted!
From vegan cakes and cookies to plant-based croissants and doughnuts, we expect there will continue to be a growing number of options available for those who are vegan for the well-being of animals or the preservation of the planet’s resources and environment. We are dedicated adapt right alongside our customers. It is wonderful to witness the industry’s inclusivity and willingness to cater to an ever-widening range of dietary restrictions.
Sustainability-forward products – good food can be good for the planet.
Along with the trend toward more nutritious and healthy products, there is also a noticeable trend toward products that have a limited environmental footprint. As we all learn more about the precarious state of our natural environment and the negative consequences that certain farming and food production practices can have on it, consumers are taking a stronger interest in the environmental impact of their food choices, and this is expected to continue to extend to baked goods.
Furthermore, while it can be difficult to know for sure where exactly your food comes from, we recommend seeking out products that are made with mindfully and responsibly sourced ingredients, wrapped up in packaging that is biodegradable or compostable, and made by companies that work to eliminate food waste in their operations. Learn more about what Pastry Star is doing to reduce our environmental footprint in our own operations.
Spice things up with unique flavor combinations.
Consumers are always on the lookout for innovative and thrilling culinary experiences. And especially when it comes to indulging in sweet treats. While the classics will always remain popular, there is an increasing trend toward adventurous recipe experimentation, where unexpected ingredients are mixed and matched to create elevated flavor profiles. In the same way, this trend shows no signs of slowing down. We anticipate witnessing a continued explosion of unusual flavors and combinations in the world of patisserie. Think of savory-sweet pairings like bacon and maple or basil and strawberry, or desserts that incorporate surprising ingredients such as pink peppercorn or summer squash. Contact us to learn more about these exciting developments!
Moreover, we have noticed a surge in the use of ingredients and flavor profiles that are typically associated with highly sought-after international travel destinations. Indeed, we expect this trend to persist throughout 2024. Flavors like yuzu, black sesame, and avocado have recently become some of our favorites.
Don’t buck the trends, embrace them.
Of course, 2024’s top pastry and baking consumer expectations are related to Tv show. Thanks to the recent popularity of period dramas like Bridgerton, tea parties and the entremets that accompany them are having a major resurgence. Small tea cakes, bite-sized entremets, mini macarons, these tiny treats in an intricate spread at high tea give Emily in Paris vibes—little luxuries amid everyday life. Social media platforms like TikTok and Instagram have become a stage for showcasing new trends, inspiring a wave of creativity among individuals eager to host their own stylish gatherings or try out new baking techniques. Ride the wave of these trends alongside your customers and grab the opportunity to create your own differentiated offerings homage to pop culture.
Let’s now conclude about the top pastry and baking consumer expectations. Although the cost of ingredients may have increased, the enduring popularity of the “treat yourself” movement demonstrates that it is here to stay. Consumers consistently prioritize indulging in small luxuries through desserts and baked goods. By embracing these trends in your own operations, you can maintain a strong presence in the minds of your customers.
At Pastry Star, we excel in providing custom ingredient solutions that cater to any specific requirement. So, explore how our expertise can assist you in staying competitive and staying abreast of the latest pastry trends, all while seamlessly integrating into your current operations. Contact us for more information.
Sources :
1 – McKinsey & Company 2023: The world of ‘ands’: Consumers set the tone
2 – Innova Consumer Trends 2023: Balancing Priorities report
3 – Mintel Global Food & Drink Trends 2024
4 – American Bakers Association : Consumer Trends
Tags and Categories