IFT FIRST Annual Event & Expo – Food Industry Insights

Discover the Food Industry Insights from the IFT FIRST Annual Event & Expo – Chicago 2024.

Consumer Trends

Today, consumers are driving significant shifts in the food industry towards more sustainable and ethical practices. From the sourcing of ingredients to the labeling of products, there is a growing demand for transparency and accountability. This trend is not merely a passing fad but a fundamental change in consumer behavior and expectations.

Sustainable sourcing

A key aspect of this shift is the emphasis on sustainable sourcing. Consumers are increasingly concerned about where their food comes from and how it is produced. They want assurance that the ingredients are grown in ways that minimize environmental impact. By this, consumers are also expecting practices that promote ethical practices such as fair trade and animal welfare. This concern extends beyond just the final product; consumers are interested in the entire supply chain, from farm to table.

Clean Label

For few years, the concept of “Clean Label” has also gained traction. Consumers are paying closer attention to product labels, looking for natural ingredients and avoiding artificial additives, preservatives, and chemicals. The term “natural” has become particularly significant. Indeed, 45% of consumers considering natural claims on food and beverage products to be important. This reflects a broader desire for simplicity and authenticity in the foods they purchase.

Environmental footprint

Environmental consciousness is another driving force. A substantial majority – 73% of consumers express a willingness to change their consumption habits to reduce their environmental footprint. This includes preferences for products that:

• Have a minimal packaging
• Are produced using renewable energy sources
• Have a lower carbon footprint overall.

New Products

In response to these evolving consumer preferences, food vendors and manufacturers are adapting their offerings. At trade shows and in product launches, there is a noticeable spotlight on innovations that cater to these trends. Plant proteins, for example, have gained prominence as a sustainable alternative to animal-based proteins. Pre and probiotics, known for their digestive health benefits, are increasingly incorporated into a variety of food and beverage products.

Technologic Trends

Consumers today are placing greater importance on transparency and ethical practices in their food choices, from sourcing to packaging. At events like the IFT FIRST, advanced technologies such as 3D printing and innovative packaging solutions are making headlines.

Advanced packaging solutions are gaining traction for their role in enhancing product safety, traceability, and shelf life while meeting consumer demands for sustainability and transparency. These technologies not only reduce food waste but also enable the creation of personalized and nutritious food options efficiently.

Events like IFT FIRST highlight how these innovations are reshaping the food industry, aligning with consumer preferences for healthier, more sustainable food choices. As technology continues to evolve, it promises to further revolutionize how food is produced, packaged, and consumed, emphasizing transparency and sustainability at every stage.

Flavors Trends

Flavor trends in the food industry continue to evolve dynamically, driven by a blend of cultural influences, consumer preferences, and innovative culinary techniques. Recent showcases and industry events have highlighted a compelling fusion of global culinary traditions with contemporary interpretations, resulting in an expansive palette of flavors that enthralls consumers.

Emotional connections through flavors

One prominent trend shaping the culinary landscape is the fusion of exotic spices and nostalgic flavors. This approach resonates deeply with consumers who seek both novel taste experiences and a comforting sense of familiarity. By integrating elements from diverse culinary heritages, food innovators create dishes and products that evoke positive emotions and cultural resonance.

Floral Flavors

An emerging consumer preference is the association of floral flavors—such as lavender, rose, and elderflower—with perceived health benefits like relaxation, naturalness, and freshness. These botanical flavors are increasingly sought after as consumers prioritize holistic well-being and seek sensory enjoyment alongside nutritional value in their diets.

Vintage & Modern

Another significant trend gaining traction is “Vintage Vibes and Modern Bites,” which updates traditional flavors with a contemporary twist. This trend caters to consumers’ cravings for nostalgic comfort foods while embracing innovation in taste and presentation. 44% of Americans are influenced by nostalgia when making food purchasing decisions, underscoring the enduring appeal of flavors that evoke cherished memories.

As the Food Industry continues to evolve, these trends underscore the necessity for businesses to adapt swiftly to changing consumer demands and harness innovation to maintain competitiveness. IFT FIRST 2024 served as a vital forum for industry leaders to explore these emerging dynamics, offering invaluable insights to navigate the future landscape of the Food Innovation effectively. Today, PastryStar mission is to enhance the culinary experience by helping you to take your products to the next level.

Contact us for more information. 

Follow us on Instagram & LinkedIn!

Share on